Privacy

BYRSAN (“we” or “us”) of 244b Finchley Road, London, NW3 6DJ, United Kingdom is the data controller of personal information about you. We are committed to protecting and respecting your privacy. This policy sets out the basis on which any personal information we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal information and how we will treat it.

This policy has been prepared in accordance with the General Data Protection Regulation (EU) 2016/ 679 92 (“GDPR”) and the Data Protection Act 2018.

Information we may collect from you and why we collect it

We may collect and process the following types of information about you for the following purposes.

Information you provide to us by filling in forms on our site. This includes information provided at the time of registering to use the site, subscribing to our service, posting material or requesting further services. The types of information we collect include your name and contact details. We collect and process this information in order to process your order, to arrange for the delivery of the product purchased, to manage any future repair of your product and to provide you with relevant news and offers about our company and/ or our products. In doing so, we may keep a record of that correspondence for the purpose of managing our relationship with you.

We may also ask you to complete surveys that we use for research purposes, although you do not have to respond to them.

To enable us to monitor and improve our site we may collect information about your visits to our site including traffic data, location data, the resources that you access and other communication data.

We collect information relating to the device you use to access our site, including where available your IP address, operating system and browser type, for system administration. To enable us to monitor and improve our site we may collect information about the device you use to access our site, including where available your IP address, operating system and browser type, for system administration.

We collect and use cookies for the following purposes.

Website function and performance – some cookies are essential for the operation of our website. For example, they allow us to identify subscribers and ensure they can access the subscription only pages. If a subscriber opts to disable these cookies, the user will not be able to access all of the content that a subscription entitles them to.

We utilise other cookies to analyse how our visitors use our websites and to monitor website performance. This allows us to provide a high quality experience by customising our offering and quickly identifying and fixing any issues that arise. For example, we might use performance cookies to keep track of which pages are most popular, which method of linking between pages is most effective, and to determine why some pages are receiving error messages.

We might also use these cookies to highlight articles or site services that we think will be of interest to you based on your usage of the website.

We use third party cookies to allow us to remember your preferences. For example, cookies save you the trouble of typing in a username every time you access the site, and recall your customization preferences.

We may also use third party cookies to help us with market research, revenue tracking, improving site functionality and monitoring compliance with our terms and conditions.

We may use third party companies to provide advertising services and/or to collect certain information when you visit and interact with our website. These third-party companies may collect and use information (e.g., click stream information, browser type, time and date, subject of advertisements clicked or scrolled over) during your visit to this website and/or other websites in order to provide advertisements about goods and services likely to be of greater interest to you. These third-party companies may use cookies and other technologies to recognise your browser to collect and record information about your web surfing activity including your activities on this website. You may visit the European Interactive Digital Advertising Alliance at http://youronlinechoices.eu/ to learn more about interest-based advertising, or to opt out of receiving advertisements tailored to your interests on your browser, from their respective members and participants.

By using our site, you agree to us placing these sorts of cookies on your device and accessing them when you visit the site in the future. If you want to delete any cookies that are already on your computer, the “help” section in your browser should provide instructions on how to locate the file or directory that stores cookies.

The legal basis upon which we collect and use your personal information

The personal information we process to fulfill your order, to arrange for the delivery of the product purchased, and to manage any future repair of your product is processed on the basis that it is necessary to fulfill our contract with you. We will also use that information for the legitimate interests of sending you information about our company and products, but we will provide you with an opportunity, at any time, to unsubscribe from receiving such information.

The personal information we collect when you subscribe for our newsletter using our website or when we undertake a survey is processed on the basis of the consent that you give us at that time.

The personal information that we collect by means of cookies is processed on the basis of consent, as indicated above.

Transfer of your personal data

The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area (“EEA”). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. When we do so, we shall ensure that appropriate safeguards are in place to protect your information.

Storage of your personal data

All information provided by you to us and kept by us is stored on secure servers. Any payment transactions will be encrypted. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential.

We ask you not to share your password with anyone. We will do our best to protect your personal data, but unfortunately the transmission of information via the internet is not completely secure. Therefore we are unable to guarantee the security of your data transmitted to our site, and we are not responsible for any breach of data security which is beyond our reasonable control. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Profiling

Our communications are designed to tell you about the benefits we can offer, so that you have exclusive access to our best deals. We use the information we have about you to tailor the content and try to ensure that the content of the communications is as interesting and relevant as possible.

How long do we hold your information?

Due to our commitment to offer a lifetime repair service for our products, we hold information about the purchasers of our products indefinitely.

We delete our subscribers to our newsletters after they have ceased to interact with our email communication for six months.

Disclosure of your information

Your information may, for the purposes set out in this policy, be disclosed to:

Successors in title to our business;

Third party consultants, contractors or other service providers who may process your personal information on our behalf when providing services (including but not limited to IT support services) to us; and

Government bodies and law enforcement agencies and in order to comply with the law or the requirements of a regulatory authority.

We also use your information, and permit selected third parties to use your information, to provide you with information about goods and services by post. We will do so on the basis that we have a legitimate interest to do so. We do so using the following organisations:

We work with Epsilon Abacus (registered as Epsilon International UK Ltd), a company that manages the Abacus Alliance on behalf of UK retailers. The participating retailers are active in the clothing, collectables, food & wine, gardening, gadgets & entertainment, health & beauty, household goods, and home interiors categories. They share information on what their customers buy. Epsilon Abacus analyses this pooled information to help the retailers understand consumers’ wider buying patterns. From this information, retailers can tailor their communications, sending people suitable offers that should be of interest to them, based on what they like to buy. Epsilon Abacus may transfer data outside the EEA. The transfer will take place in the presence of appropriate safeguards, including standard data protection clauses adopted by the EU Commission.

Your personal data is shared with Experian Ltd for the purposes of managing a service called Club Canvasse, a home shopping and direct retailer data co-operative of which DeMellier are members. By sharing information on what customers buy and pooling that with contributions from other members of the co-operative, the service allows DeMellier to better understand our customers and to communicate with you more effectively. To understand more please click through to their website HERE.

We work with a program called IBehavior, part of the Company Conexance that processes customer transactional data on behalf of each Member. This process highlights spending patterns and allows us to identify suitable prospects to receive an offer or introduction from us via the post. Thus, we send postal offers and information only to prospective customers that are likely to be interested in buying from us. Member brands operate in numerous categories, including apparel, home and garden, collectables, food and wine, gadgets and gifts, entertainment, health and beauty, travel and leisure.

If you would like to stop all unsolicited postal communications, we suggest that you register with the Mailing Preference Service (MPS). MPS is a free service set up in 1983 and funded by the direct mail industry to enable consumers to have their names and home addresses in the UK removed from lists used by the industry. It is actively supported by the Royal Mail and all directly involved trade associations and fully supported by The Information Commissioners Office (ICO). For more information or if you wish to register with the MPS please visit their website www.mpsonline.org.uk

Our partners who process data for us, for example Go Direct and Ometria. Such companies process transactional information in an anonymised way for the purpose of business insight. They and their partners also process names and address for the purpose of mailing our catalogue and emails for the purpose of sending automated emails such as ‘Welcome Emails’ when you sign up to email.

Outside research companies or consultants whom we may or may not ask to contact you directly for your opinions on our products and services. In these instances, we provide them with only the information they need to perform their function.

We use the marketing services of Facebook Inc (including Instagram) to better target our communications. As part of this process, an email address is provided. For security reasons and to protect your personal information, this data is ‘Hashed’ meaning your personal data is replaced with a non-personal tag that enables us via Facebook to track site visitors and record sales without using your actual personal data. For more information about how we share information with Facebook and how you can opt-out. Facebook Inc has self-certified to both the EU-U.S. Privacy Shield and Swiss-U.S. Privacy Shield regarding the collection and processing of personal data from our advertisers, customers, or business partners in the European Union and lawfully transfers EU/EEA personal data to the U.S. pursuant to our Privacy Shield Certification.

Your email address is shared with Mailchimp, a technology platform (ESP) that enables us to send marketing emails to those who have opted in. MailChimp has self-certified to both the EU-U.S. Privacy Shield and Swiss-U.S. Privacy Shield regimes, and lawfully transfers EU/EEA personal data to the U.S. pursuant to our Privacy Shield Certification.

We share Cookie data with Google. This helps us analyse site traffic and behaviour to improve our website performance. It also helps us to serve Google Paid Search Adverts to the most appropriate people, those most likely to want to find our website. The parent company of the Google group, Google LLC, remains self-certified under Privacy Shield on behalf of itself and its wholly-owned U.S. subsidiaries. We review the data protection standards of every company who process our data. All have contracts in place which set out how they meet the standards required for GDPR.

If you do not want us to use your data in this way, or to pass your details on to third parties for marketing purposes, please email us to customerservices@demellierlondon.com to inform us.

Your rights

You have a number of rights over your personal information, which are:

The right to make a complaint to the Information Commissioner’s Office (ICO) if you are unhappy about the way your personal data is being used – please refer to the ICO’s website for further information about this (https://ico.org.uk/);

The right to ask us what personal information about you we are holding and to have access to a copy of your personal information;

The right to ask us to correct any errors in your personal information;

The right, in certain circumstances such as where our use of your personal information is based on your consent and we have no other legal basis to use your personal information, to ask us to delete your personal information;

The right, in certain circumstances such as where we no longer need your personal information, to request that we restrict the use that we are making of your personal information;

The right, in certain circumstances, to ask us to review and explain our legitimate interests to you; and

The right, where our use of your personal information is carried out for the purposes of an agreement with us and is carried out by automated means, to ask us to provide you with a copy of your personal information in a structured, commonly-used, machine-readable format.

You can unsubscribe from further emails from BYRSAN Ltd by using the unsubscribe facility on any promotional e-mails that we send you, or by editing the contact preferences for your profile on our site. You can also unsubscribe from any post mailings by emailing us at customerservices@byrsan.com. Our site may, from time to time, contain links to and from the websites of our partner networks and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

Changes to our privacy policy

Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail.

Contact

If you have any questions, comments or requests regarding this privacy policy, please contact us by email at customerservices@byrsan.com We will seek to act in the best interest of our customers and will not abuse our position of data controller. We wish to be as clear and transparent as possible and uphold any requests for data disclosure or amendment as soon as possible. Due to the nature of data and catalogue printing, when an amend is made to data it may take up to 6 weeks for it to become effective, although we will do everything possible to ensure this time delay is kept to a minimum.